Pioneer Winter and Jared Sharon might have needed some chapstick after filming a very affectionate spot for an ad promoting this month's Florida/France Festival.
As moody music plays, the two hunks begin to kiss passionately while at the beach and they do not stop until 4 minutes and 45 seconds later.
And this is no stationery kiss.
The two, intertwined horizontally, roll off of their towel and onto the sand and keep rolling over seaweed and into the water.
After a few moments in the surf looking a bit like Burt Lancaster and Deborah Kerr in From Here to Eternity, they roll their way back onto the sand.
All the while they never break the kiss.
All of this sexy smooching was to draw attention to the festival which includes concerts, films and other events happening throughout Miami which embrace the French spirit of joie de vivre.