“The metrosexual is dead, long live the spornosexual: a more extreme sex and body-obsessed male,” claims Britain’s the Telegraph.
They dress better, they eat better and they look better. Gym is a religious commitment, while eyebrow plucking, chest shaving and sun bed tanning are all considered worthy pursuits.
“I would rather be late for something, or not turn up for something or miss something, if it meant I had to miss the gym. I just can’t do it,” Joe Cocking, a club doorman and retail assistant, said as he blow-dried his hair.
“The girls I am trying to attract… they wouldn’t go for a guy who doesn’t look after himself.”
Who exactly are these spornosexuals? Find out below: